ORIGINEER / INSIGHTS
Ideas for people
who build.
Occasional notes on technology, operations, capital and building durable companies from British Columbia.

Operating Reality
Growth Can Hide a Broken Operating Model
Revenue can rise while implementation delays, working-capital needs and customer dissatisfaction rise faster.
Read insightMORE INSIGHTS
Customization Feels Like Revenue Until It Becomes the Product
Bespoke work can win early customers. Without clear boundaries, it can also turn a product company into a collection of unfinished projects.
Operating RealitySeptember 2026 · 4 min read

The Customer Is Not One Person
In a complex sale, the user, buyer, security team, procurement group and executive sponsor are solving different problems.
Operating RealitySeptember 2026 · 4 min read

A Pilot Is Not the Same as Adoption
A pilot becomes meaningful when it resolves a commercial uncertainty and establishes what happens next.
Operating RealitySeptember 2026 · 2 min read
